Must A Aspiring Influencer Friend Cease Using People for Material?

One Side: One Friend's Perspective

At times I'm recorded while I’m eating. I’ll see myself on her social media – it feels like a jumpscare.

A close companion of a decade, she, calls herself the “creativity monarch”. It’s fun for a bit, but it weighs on our relationship.

She is an extrovert, there's a constant urge the need to record everything constantly. During meals out, she says, “The camera eats first,” and snaps pictures with bright lighting, which induces embarrassment. It's unpleasant when other people see her performing for the camera – I get vicarious awkwardness. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is aspiring to become one. She makes video blogs about city life, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram later, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured mid-bite. It feels invasive.

She also expects me to film her at inconvenient times. Often I'm in conversation to another person, or we're simply hanging out in the street. The dynamic feels like our bond has transformed into me being her unpaid videographer. She has the means to hire someone if she wanted professional shots. When I brought up my discomfort about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that she has helped me with my career in design, but I don’t want our friendship to become merely a tally of favours. I don’t feel she's insincere or dishonest, but at times I feel that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and film me smiling with someone. It feels forced. I need her to understand that our decade-long friendship still has limits. I love being with her, but I also desire to experience it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I want my friend to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it’s part of who I am. Creating videos and sharing my life online allows me to express myself and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your passions. I admire people on TikTok who execute that aesthetic of casual, DIY content creation.

Creating content is my interpretation of living actively: observing the details, posting them with an viewership that values the craft behind it. I never intend to make my friend uncomfortable. Taking her to industry events was my method of offering access, providing her a chance to experience behind-the-scenes moments that could help her career in design too. That isn't blackmail, it's simply being realistic.

I’d still take her to these events even if she refused to assist me, but I want her to see the benefits the work we make together can get us: a foot in the door. I know not everyone likes being filmed, but sometimes spontaneity is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my private filmmaker, but companions help each other in minor capacities. I thought recording a clip here or there would be fun for her. Creativity thrives in partnership, and having Beth around makes projects lively and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I record our time together.

I cherish our friendship profoundly and don’t want making videos to come between us. I’m willing to compromise: like requesting permission before filming, and avoiding angles that might make her self-conscious.

This is not about power, it’s about sharing my world while still considering hers. Clearly making content is not a replacement for real connection: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are out together?

There’s nothing more uncomfortable than having a friend point a camera at you. I understand that it’s Marielle’s job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, it's unfair to expect your friends for help every time, even if they have done it before. While she enjoys creating, that doesn’t mean all those around her is content. She needs to honor Beth’s personal space.
Another reader, 26

Marielle might love making content and displaying her life publicly, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and ensure it’s the focus in your relationship. Foster some authentic memories, where true emotions are stored, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

She seems to be neither present nor authentic when she’s with Beth – she's on the job. Both seem unsure as to where the line is. The answer is not found in trying to alter one another, but in each setting defined boundaries around what is comfortable to them and determining if there is an mutually agreeable middle ground.
A final view, 71

Now You Be the Judge

Consider this question: has she been over-exposing their friendship?

Zachary Morgan
Zachary Morgan

A passionate writer and mindfulness coach, sharing stories and strategies for personal growth and creative expression.